Editor's Pick
Haircare
VIRTUE Full Volumizing Shampoo & Conditioner Set
Body at the root, without the crunchy trade-off.
$$$4.6 ★ · 2,260 reviewsSold by Amazon
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Volumizing formulas usually work by stripping hair until it's rough enough to stand up. This one works by depositing keratin protein instead, which is why hair feels thicker at the root and still moves at the ends.
The 17 oz pump bottles are the sensible size if you wash more than twice a week. Fine hair takes to it fastest, but anyone with limp roots and heavy lengths will notice the difference by the third wash.
Why we picked it
- Keratin protein thickens fine, limp strands
- 17 fl oz pump bottles — salon size
- Sulfate-free and color-safe
- Lightweight rinse with no waxy residue
How to style it
Condition mid-lengths to ends only, then rough-dry upside down for maximum root lift.
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